Your brand and how you run your business defines how you live. You are in control of your destiny and I promise you, you will flourish! You will find success and it will be amazing!
Remember to always show up in your fullness.
In order for you to build a brand you REALLY need to show up for your business, be consistent, be authentic, be real, and be true to yourself.
Today I’m going to talk to you about the 5 steps you can take to build your brand.
Your brand is what people think of when they think of you. This is a reflection of you and what you stand for.
So let’s get to it.. here are the ABS’s of building your brand:
Step 1 Figure out what you’re good at and what you want to do to make a living.
Always be true to yourself.
Acknowledge what you like and what you are good at.
Your brand defines you and how you live.
You must understand that a personal brand is absolutely CRITICAL and CRUCIAL in building your own business.
“Your brand is you with a purpose.” – Julie Burke
For instance for me I have found that I am passionate about entrepreneurship, marketing, and branding. So that is what I am moved to do, I want to help others succeed and flourish.
Step 2 Find your social platform, and stick to one.
You want to go where your audience is and become their go to person.
For instance if you love cooking,
Instagram is the best platform for you. You’re going to want to upload videos and have an IGTV channel where you can share recipes and everything you are a master at.
If you’re a motivational speaker, your brand presence is more ideal for Facebook. You can post live training, guide others, and just overall share your wisdom and tips for your followers.
“Bottom line is: you want to go where you audience is hanging out and focus on ONE social platform at a time.” Julie Burke
Step 3 Collaborate with others.
Collaboration is awesome for brand building.
Collaborate with other influencers, thought leaders and other female entrepreneurs. Collaborating allows you to cross-audiences and really share your message.
Collaborate through interviews, promote through your email list, just join forces and grow your vision and business.
Collaborating is a great way for you to get your name and brand out there for what you stand for.
Once you figure out your brand, your vision of who it is you want to work with the light bulb will go on! You will figure it all out!
Step 4 Build your website and an E-mail list.
Remember you are THE EXPERT and this keeps you professional.
If you want to brand yourself you may want to design your own website and build your own e-mail list.
You own your list. If social media shut down tomorrow, what would you do, where are your people?
“You may think ‘Hey I’m this expert!’ so why not design a website that shows you as the go-to person.” – Julie Burke
Step 5 Launch your own products or coaching program.
By no means is this a MUST, but again this was my route and the way I took my journey, and I’m sharing what really helped me.
“The whole purpose a personal brand is to package your knowledge and get it out there.” – Julie Burke
Promote the products you love and that you know will help elevate others. Be clear about who you want to help and how. Understand the products you are promoting and be clear with your message.
When you’re promoting products from your network marketing company it is so important that you do not mention your network marketing company’s name.
Remember you’re promoting products but you are using it in your own language and making your own connections. This is YOUR brand!
You are branding YOU not your network marketing company.
Your brand is what others experience when they interact with you. Your personal brand allows you to create a change in this world and to contribute to the greater good.
It’s OK to be flawed, embrace the challenges and grow from them. Learn, teach and learn some more. The more you grow the more success you will have moving forward.
People will begin to seek you out, to get involved in what YOU are involved in. So always BE authentically and unapologetic-ally YOU!
Thank you so much for reading and I hope these tips help you build your perfect brand!
REMEMBER : BRAND WITH A PURPOSE LADIES
Are you looking for more support, more trainings, more tips, MORE EVERYTHING!?
Come join us in The Margarita Lounge, it the only social happy hour that gives you every tool you need to grow your online presence.
We talk about it ALL in The Lounge:
- mindset hacks
- mom struggles
- how to balance it all
- finding ways to include health and fitness into our routines
The Margarita Lounge 🍹 is NO WAY the Julie Show, it’s for you and the women around the world that you’ll grow to know, love and collaborate with on a whole new level.
I want to help rise you up, give you the mic, help you to grow and spread your wings, grant you the permission to stand up and step out of whatever it is that’s been holding you back.